A video storytelling project led by Philip Merrill College of Journalism lecturer Josh Davidsburg (’01) is among the winners of a national broadcast media competition.
NewsBIN Vlog won second prize Sunday in the National Association of Broadcasters’ PILOT Innovation Challenge, awarded in partnership with the Knight Foundation.
The competition asked journalism educators to propose “an unconventional way” for broadcasters and other local media to serve their communities. More than 150 proposals were submitted.
For winning second prize, NewsBIN Vlog will receive $25,000 to help pay for its development. NewsBIN combines broadcast journalism with vlogging — a cross between a personal blog and video that has been popularized by YouTube users.
The goal of NewsBIN Vlog is to tell stories with news value using a format that’s both familiar and appealing to an online audience.
“It’s an amazing honor,” Davidsburg said of the award. “This will give our students the opportunity to explore a type of video production and storytelling that they are consuming. I can’t wait to see the work they produce.”
Davidsburg plans to take his concept to the Maryland General Assembly in January, where students will join Merrill College’s Capital News Service bureau in Annapolis to tell vlog-style stories from the state legislature’s annual 90-day session.
They will then use analytics to compare how those stories perform online compared to more traditional television broadcast packages.
A proof of concept will be presented at the National Association of Broadcasters’ April conference in Las Vegas.
NewsBIN Vlog started as a behind-the-scenes project in Davidsburg’s broadcast innovations course at Merrill College. Students used the vlog storytelling style to show viewers what was happening behind the scenes in those classes and at their internships.
Merrill College Dean Lucy Dalglish said the award “will greatly enhance the work Josh has been doing in his broadcast innovations class.”
“The award demonstrates that Merrill is on the cutting edge of journalism technology,” she said.