Audience Engagement Director - CNS

College/University: B.A., St. Norbert College; M.A. University of Maryland, College Park

Brooke Auxier is a Merrill College Ph.D. student who will be working with Capital News Service as its social journalism and audience engagement director during the 2017-2018 school year.

Auxier has worked in the social media industry since graduating from Merrill College with a master’s degree in 2012. She has worked in a variety of roles: social media strategist and engagement coordinator for a leading cable network, social journalist and audience engagement editor for a content marketing agency, digital media teacher at a public charter school, freelance social media strategist/consultant for several businesses and organizations in Washington, D.C., and most recently, Apple News editorial intern at Apple.

As a Ph.D. student, her research interests include social media, social network analysis, social media metrics and data analytics, the impact of algorithms on news dissemination and consumption, audience engagement with digital news content (across social media, mobile apps and other digital environments) and understanding people’s motivation for using social/digital media more broadly.