February 26, 2018 5:00pm — February 26, 2018 6:15pm
University of Maryland Philip Merrill College of Journalism alumnus Jad Melki will present his research on the media strategies of the Islamic State in Iraq and Syria (ISIS) during a discussion in the Gene Roberts Room (3202) on the third floor of John S. and James L. Knight Hall.
Melki, associate professor of journalism and chair of the Department of Communication Arts at Lebanese American University, will highlight ISIS’ ability to implement a combination of terrorism tactics synchronized with communication strategies to gain media exposure, push news frames that serve its interests, disseminate a consistent brand and target well-defined stakeholders with a dual message using sophisticated branding strategies that resonate with cultural values and help recruit supporters and deter opponents.
While the Islamic State as a geopolitical entity is almost eliminated, its innovative media strategies provide a model for future extremist groups to utilize and important lessons for those countering extremism and youth radicalization.
Melki, who earned his Ph.D. from the Merrill College, has been a broadcast and digital journalist for U.S. and Arab media for more than 15 years. He was part of the Yahoo! News Hot Zone team covering the 2006 Israel-Lebanon war that a Webby award and National Press Club award. He is also an affiliated researcher at the ICMPA center at the University of Maryland and a faculty member at the Salzburg Academy on Media and Global Change.
Previously, Melki was founder and director of the media studies program at the American University of Beirut and visiting faculty at the graduate communication program at Johns Hopkins University.