Tag Archives: Adam Ostrow

Merrill BOV Member Adam Ostrow ’04 Takes Top Tegna Digital Technology Job

Adam Ostrow from Twitter.

Adapted a bit from a Tegna press release:

Ostrow ’04 will lead TEGNA’s innovative digital vision and strategy

McLEAN, VA – TEGNA Inc. (NYSE: TGNA) (Aug. 10) – President and CEO Dave Lougee announced today that Adam Ostrow (Merrill College – ’04) is joining the company as chief digital officer. Ostrow, who was previously chief strategy officer at Mashable, will be responsible for creating, evangelizing and implementing TEGNA’s digital vision and strategy. He will build on TEGNA’s already strong digital assets and products to inform, engage and grow audiences across multiple platforms.

“As we continue to reinvent local journalism in the digital age, we are connecting with audiences in new and innovative ways on TEGNA-owned platforms, in addition to forging new partnerships with digital publishers and creating new, ‘second screen’ experiences for our content,” said Lougee. “Adam is a proven entrepreneur, editorial leader and digital media executive. I look forward to working with him as we continue to better serve our audiences across platforms and tell meaningful stories that make a difference.”

Ostrow had been with Mashable since 2007 and was the company’s second employee. He was closely involved in virtually all aspects of developing and growing the brand. He most recently served as chief strategy officer and board member, spearheading new growth initiatives across the company including international expansion, e-commerce and creating the Mashable Studios division. He was also responsible for all strategic business development efforts, including content acquisition, distribution and licensing deals with media companies, social networks and OTT platforms.

Ostrow joined the company as editor in chief, leading the company’s editorial and social strategy while overseeing the newsroom and growing its audience more than tenfold. He also authored more than 2,500 articles and managed Mashable’s social media feeds.

“I have been impressed with TEGNA’s innovative culture and its digitally-fueled and data-driven approach to storytelling,” said Ostrow. “Whether it is ‘Charlie Foxtrot,’ VERIFY or ‘Daily Blast LIVE’, TEGNA is producing high-quality, original content across platforms. I look forward to further super-charging the company’s growth through new digital initiatives.”

Ostrow is a highly sought-after speaker and has spoken at Cannes Lions, SXSW Interactive, International CES and TED Global. His TED Talk, “After Your Final Status Update,” has been viewed more than one million times.

Ostrow has a B.A. in Journalism from the University of Maryland. He is currently a member of the University’s Merrill College of Journalism’s Board of Visitors.

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 television stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

For media inquiries, contact:
Steve Kidera
Manager, Corporate Communications

For investor inquiries, contact:
Jeffrey Heinz
Vice President, Investor Relations

Ostrow Wins Distinguished Alumni Award

COLLEGE PARK, Md. (Oct. 27) – Mashable’s Chief Strategy Officer – Adam Ostrow ’04 – was honored Sept.30 with Merrill College’s Distinguished Alumni Award. The presentation came during a University of Maryland Alumni Association Gala held on campus.

In his introduction, University System of Maryland Emeritus President – Dr. William “Brit” Kirwan – said Ostrow has, “helped pioneer journalism’s transition from paper to digital media.”

About Adam Ostrow (Material from the Mashable website)

Ostrow joined Mashable in 2007 as its second employee and serves on its board of directors. He is responsible for defining and implementing strategic initiatives across the organization, which have included spearheading Mashable’s international expansion, leading its business development activities and creating its Mashable Studios group, which produces video content for its owned and operated properties as well as for advertisers, TV networks and OTT platforms.

He is also a member of Merrill College’s Board of Visitors.

Ostrow has been frequently quoted by numerous major media outlets, including The New York Times, The Wall Street Journal, Bloomberg, AdAge, The Washington Post and USA Today, among many others and is a highly sought-after speaker.

His TED Talk “After Your Final Status Update” has been viewed more than one million times.

University of Maryland Alumni Association Gala

Photos of the event on Flickr – by Mike Morgan.
Complete Gala event on video.

Distinuished Alumni Event Montage. Photos: Adam Ostrow and Mike Morgan.

Humans vs. Algorithms at Mashable

Mashable wall logo in NYC by Rosemary Ostmann.

by Rosemary Ostmann’93
Originally posted on the rosecomm.com website.
Used with permission.
Photos: Rosemary Ostmann

NEW YORK, NY, Oct. 28 – Last night, I attended a panel discussion on “Algorithms and Automation in Journalism” hosted by my alma mater, the Merrill College of Journalism at the University of Maryland. My fellow alum Adam Ostrow’04, chief strategy officer at Mashable, moderated the discussion, which included Nick Diakopolous, UMD assistant professor, and Mashable’s Megan Specia, assistant real-time news editor.

Adam and Megan provided a lens into how they balance the power of algorithms against the need for human judgment when it comes to making news decisions at Mashable. Here are the take-aways:

  • About four years ago, Mashable developed its own predictive analytics tool called Velocity to forecast which news stories will trend, but they also rely on third-party tools, like Dataminr (an “initial signal”) and Storyful (“for user-generated content and to verify stories”).
  • Some advertisers and ad agencies are using Velocity for real-time branded content creation and distribution.
  • “Data frees us to do real journalism,” said Specia. “Making the phone calls, doing the research … access to data takes out the time-consuming act of filtering all the noise.”
  • Mashable gets 55% of its traffic from social channels, but those who come directly to the site are offered top picks, which are selected by people (“prescriptive”) while algorithms drive the others.
  • NickD

    Mashable’s Megan Specia and Adam Ostrow join Merrill College Assistant Professor Nick Diakopoulos talking “Algorithms and Automation in Journalism” during an alumni event in New York City hosted at Mashable headquarters.

    Diakopolous suggested third-party services could do more to allow news organizations to plug in the characteristics they care about in order to yield richer data and ensure a “diverse media ecology.”

  • Perhaps the most intriguing part of the conversation, which Diakopolous called “the question of our time,” is whether news organizations should be more transparent about how/when/where they’re using algorithms for editorial judgment. Where did the data come from, was it clean, will you disclose errors in the data that are discovered later?

At a minimum, Diakopolous suggested news outlets should write a blog post explaining how they use data. Event guest Jay Kernis, of CBS Sunday Morning, wondered if the use of algorithms would lead to a new type of ombudsman to respond to audience questions about the data that led to a particular story.

What role do algorithms play in what appears in your news feeds every day? Would knowing which content is 100% automated change your media diet?