Peter Land

Peter Land
Peter Land is an adjunct professor of sports business at NYU's Stern School of Business, as well as an executive council member for Duke's Fuqua School of Business.
Land retired in 2023 as Dick's Sporting Goods' chief communications and sustainability officer, a role he held since 2020. In that role, he was responsible for internal and external corporate communications, including media relations; government affairs; internal, store & executive communications; crisis communications; and corporate event management. He also oversaw social responsibility and sustainability efforts.
Prior to joining Dick's, Land served as a partner at Finsbury, a consulting firm specializing in corporate reputation, crisis management and capital markets. Before joining Finsbury, he was global head of corporate communications at AOL, and prior to that, he held senior communications positions at PepsiCo. Throughout his career, he also held senior leadership roles at Kraft Foods in Europe, Breeders' Cup, the NBA and Edelman. Land began his career as a reporter and editor with The Washington Post.