Yara Mabrouk
Yara Mabrouk
Yara Mabrouk specializes in critical media studies and worked as an assistant lecturer at The British University in Egypt. Her expertise includes media production workflows, with hands-on experience in TV program production and documentary filmmaking. Her work focuses on intersectional minority narratives, particularly African female minorities within the Egyptian socio-political landscape.
Her professional portfolio includes internships with international outlets, such as BBC Arabic in Cairo, where she worked as a radio producer, as well as at Sharjah TV in the UAE, where she developed practical skills in television presenting. Additionally, she has collaborated with the German Agency for International Cooperation (GIZ) on research and feature-based projects, conducting comprehensive documentation of NGO activities in Egypt.
Her current research focuses on gender and media studies, with specific attention to technology-facilitated gender-based violence (TFGBV) and gender biases embedded in artificial intelligence systems. Additionally, she is exploring emergent digital news dissemination models, such as TikTok, employing multimodal discourse analysis to unpack the semiotics and sociocultural implications of these novel presentation formats in journalism.
Areas of Interest
- Women and Gender Studies
- Journalism Studies
- Digital Media
- Innovative News Presentation
- Qualitative Research
Education
- B.A. (Communication and Mass Media), The British University in Egypt
- M.A. (Digital Media Studies), The British University in Egypt