COLLEGE PARK — The news business needs to reinvent itself to best serve the public, and “The Business of Journalism in the Age of AI” — a new monthly webinar series from the University of Maryland’s nationally renowned Philip Merrill College of Journalism and Robert H. Smith School of Business — will teach news leaders worldwide how to be part of that transformation.
Experts from Merrill College and Smith School will team with industry leaders to explore how the business model of journalism can evolve into something more sustainable and show how to thrive in the age of artificial intelligence.
The series launches March 27 and includes 10 monthly webinars that run through December. All sessions will be on Fridays from 12-1 p.m. Registration is free but required. Attendees can sign up for any number of sessions — just one or all 10. Visit go.umd.edu/BizOfJournalism to learn more and register.
"Merrill College is running toward AI, not away from it, and so is the Smith School," said Merrill College Dean Rafael Lorente. "Our experts are working on tools to make journalism better and more sustainable. That's why any journalist, news executive or academic with an interest in the future of journalism should consider enrolling in these webinars."
Sessions explore everything from the economics of news to the ethics of AI in journalism. They will help newsroom leaders find innovative ways to reach new audiences and use AI to improve newsgathering, and will help business owners improve the visibility of their product and explore the future possibilities for the media industry.
Learn from thought leaders in business and news at two colleges that rank among the nation’s best, and from such journalism professionals as the Poynter Institute’s Kelly McBride, American Press Institute’s Robyn Tomlin and The Local Journalism Foundation’s Reid Williams.
“In an era where artificial intelligence is reshaping industries at an unprecedented pace, we’re proud to offer this platform to spark meaningful dialogue, provide actionable insights, and empower professionals across media and business to navigate the challenges and opportunities ahead,” said Smith School Dean Prabhudev Konana.
“The Business of Journalism in the Age of AI” is supported by a generous gift from JPMorganChase to sponsor the Sept. 11 webinar, “The media startup landscape: Who’s paying for what?”
“There continues to be a decline in newsrooms across the country and supporting local journalism is vital to helping ensure communities around the U.S. have access to information that impacts their neighborhoods and drives their local economy,” said Andrew Gray, head of U.S. regional communications for JPMorganChase. “We’re proud to be a part of the Philip Merrill College of Journalism’s and the Robert H. Smith School of Business's first webinar series that dives into critical topics that help create sustainable journalism.”
Have questions? Contact Jerry Zremski, director of Merrill College’s Local News Network, at jzremski@umd.edu.
Full Schedule
(Click links to register for individual webinars)
March 27: The economics of news in 2026
April 17: Improving the visibility of local news and building subscription success
May 8: AI-powered personalization and its risks
June 5: Using AI to improve newsgathering
July 17: Improving engagement with new models and AI-formatted content
August 14: Using AI in innovative ways to reach new audiences
September 11: The media startup landscape: Who’s paying for what?
October 9: 'The Next Journalism' — a book talk
November 6: How is 'local' working globally?
December 4: The ethics of AI in journalism
Click here to find more information about the full series, including panelists and more.