Jodi McFarland Friedman
Jodi McFarland Friedman
Jodi McFarland Friedman is a journalism educator, doctoral candidate, and scholar of media, gender and race, focusing on gaze, voice and power. Her qualitative research interests include how intersectionality impacts audience and news professionals; digital ethnographies of social media micro-communities through a critical cultural studies lens; and journalistic boundary work by non-news professionals.
She has presented nine conference papers and won multiple conference awards, including the Elliot King Award for Outstanding Research at the 2022 Joint Journalism and Communication History Conference for “‘Mystery People’: Tri-Racial Isolate Newspaper Coverage and Conceptions of Race from 1880-1943,” since published in Journalism History. Friedman led award-winning midsize daily and digital newsrooms in Michigan including The Flint Journal, The Saginaw News and The Bay City Times. She was the first female editor of The Saginaw News and taught journalism for a combined five years at Central Michigan and Oakland universities.
Areas of Interest
- Media representation of gender, race and sexuality
- Popular culture and critical cultural studies
- Social media and digital journalism
- Journalism practice
- News and media engagement
- Media history
Education
- B.A. (Communication and Spanish), Hope College
- M.A., University of Missouri