Kate Pfetsch '05
President, Journalism Alumni Network
Kate Pfetsch is a marketing and creative strategist with over 15 years of experience building branded entertainment divisions for global companies.
A Philip Merrill College of Journalism grad, she started her career producing for television, then original digital series at Discovery Communications before moving into brand-side roles at Marriott International, where she stood up the company's first Global Content Center of Excellence and oversaw content strategy across 150 countries.
She also served as head of the content studio at Marriott, standing up the global entertainment strategy and industry-leading film/video productions. Her work has earned Telly, Webby, Shorty Impact and NAACP Image Awards along the way, and she's been named to the Native Advertising Institute's 100 Significant Women in Branded Content in 2025 and 2026. She currently serves as board president of the UMD Journalism Alumni Network. Go Terps!