Brittany Cheng is a senior digital analyst at NPR, where she oversees news insights strategy. In a nutshell, she’s responsible for helping senior leaders better understand how to attract and retain diverse audiences, and for empowering editors and reporters to use analytics to amplify the impact of their journalism. Her work also includes shaping the newsroom's role in the audience funnel, training staff and thinking about what's next for journalism.
Cheng came to NPR after a five-year run at Vox Media, where she specialized in audience habits for three of their signature brands: SB Nation, Vox and Polygon. While on the central analytics team, she built personalized dashboards, analyzed the effects of product rollouts, evangelized evergreen, experimented with consumer revenue and measured audience loyalty. In 2017, she also helped organize the largest digital media union in history and served as Vox Media Union's first labor chair.
Cheng is a 2016 alumna of Merrill College and The Diamondback, where she helped the paper make the transition to going paperless as their first director of digital strategy.
B.A., University of Maryland